Hot and Covered...MR PORTER| Public launch tomorrow!

MR PORTER
‘The Men’s Style Destination’
Designer Clothing & Accessories for Men!

—Public launch tomorrow!

MR PORTER, the online retail destination for men's style, offering over 80 of the world's leading brands will open for business tomorrow.

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We're pleased to announce the arrival of Mr Porter, the man version of luxury shopping site Net-A-Porter. The layout is really crisp and streamlined, involving minimal brain-usage when it comes to picking out a button-down: the clothes are organized into lists, articles, and expertly curated sets of three, among other forms of easy consumption. Also, as we learned in the latest issue of GQ, Mr Porter founder Natalie Massenet has the right mindset to make the site work. In other words, she thinks kinda like a dude: "It's all about gratification intersecting with vanity and inertia." How'd you know?

— Stelios Phili

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"Original editorial and men’s style advice!"

the portastylistic