New Modern Classic...Morris Fall/Winter ’10

State of Prep:
Morris Fall/Winter’10
Collection!

Preppy has certainly got the run-around over the last few years. We’ve seen seersucker and madras rise in their popularity tenfold as fashion has turned to the seemingly anti-fashion for its inspiration. While many may see the prep being an entirely Northeastern entity, a look under the hood will show some of the greatest interpreters of the style have come from the most unexpected places. Of course, we’re all aware of Japan’s huge influence on the resurgence of all things American, but many people may have overlooked the Scandinavian’s great eye for preppy style.

Case in point is the Stockholm-based brand Morris. If you’re up on the blogosphere, you may remember their Spring/Summer ’10 collection which showcased the appeal of prepdom in all of its glory. Well, they’re back at it again for fall, but this time they’ve really brought out the British roots of the prep–something that often is forgotten. Heavy tweeds and chunky knits are at the heart of this collection, which has gotten us more riled up for fall than we need to be. Unfortunately, it’s going to be near impossible to find Morris in the states so you’ll just have to settle for their inspiration–which happens to be free.

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"The Scandinavian brand was going their best RL imprersonation and doing it pretty damn well!"

the portastylistic