New Modern Classic...Van Jacket

VAN Jacket
‘For more than sixty proud connoisseurs and faithful guardians of the Ivy League style.’
JACKET COLLECTION!

I do not know if you are among those who have scapicollati to grab a copy of the reprint of "Take Ivy", a small booklet of worship now that I had given a piece last year. I have finally managed to get their hands on a couple of weeks ago, after having booked well in advance several months ago. Having already written, but avoid repeating over the reissue gives me a good reason to pay homage to those who, back in the '60s that book commissioned.

Kensuke Ishizu, a sort of ante-litteram Ralph Lauren, the designer who first realized the potential of preppy style. In fact, the first real fan of this style is not yet fully consolidated, thanks to this book and the pictures taken by Teruyoshi Hayashida, was finally legitimized.

Well, Kensuke Ishizu, precisely because of this passion he had founded back in 1948, Van Jacket. At the time of the hugely successful brand among Japanese teenagers, Van Jacket drew on their dress code to the Ivy League, or the 8 most prestigious private universities in America.

And despite more than sixty years have elapsed, Van Jacket continues with impunity to celebrate the style, obviously with a few more years, but with the same enthusiasm as ever.

www.van.co.jp

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"for the young and
the young-at-heart!"

the portastylistic