‘The Ultimate Collision of Fashion, Art & Technology’
Projected against the facade of the new Ralph Lauren store at 888 Madison Avenue in New York City, the 4D “The Ultimate Collision of Fashion, Art & Technology” Presentation “revealed illusions of models and Polo players four stories tall making their way down Madison Avenue.” Our photographer, Jake, was on hand to bring us these looks.
“RALPH LAUREN 4D is a ground-breaking approach to architectural video mapping. This exhilarating light installation emerged with fifteen riveting scenes unfolding into one seven minute presentation taking the audience on a visual journey through the world of Ralph Lauren. Viewers were invited to experience a montage of flashing scenes of larger-than-life sized images including models and Polo players four stories tall and iconic Ralph Lauren fashion accessories such as the Ricky Bag, ties and belts that wrap the length of the building. The projection gave the illusion that images were extending beyond the building and floating out into space toward the audience. The façade became a mosaic of realistic illustrations complemented with transient sounds of music, illusions of blowing breezes, and even light mists of the new Big Pony Collection Fragrances were infused into the night’s air – creating a visceral moment of excitement and intrigue.”