The Cosy Servey:~Vol3
by the PORTASTYLISTA (kubota_irin)
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Asia Fashion Exchange
The inaugural Asia Fashion Exchange (AFX) was launched at the Tent@Orchard on Tuesday night. The initiative aims to develop the long-term sustainability of Singapore's fashion industry through building capability and showcasing local talent. It is a joint effort by International Enterprise (IE) Singapore, SPRING Singapore (SPRING), the Singapore Tourism Board (STB) and local stakeholders. The event was attended by trade professionals and consumers, with fashion competitions to spot Asian talents. One such competition is the Star Creation.
A total of 12 Asian finalists were selected to present their collection based on the theme
Launches in April 2010
For its launch in 2010, AFX will showcase events such as Blueprint, Asia Fashion Summit, Audi Fashion Festival, and a fashion design competition to identify promising local and regional talent. Further details of these individual events will be unveiled over the coming months.
Blueprint is a business-to-business fashion tradeshow targeting regional and international fashion professionals and the first of its kind bringing together the best of Asian designers and international buyers. Blueprint is organised by Mercury Marketing and Communications and supported by the Textile and Fashion Federation (TaFf). It will run from 29 April to 1 May at the Pit Building.
Some 50 exhibitors and 1,000 buyers and visitors from regional and long-haul markets such as Europe and the United States, are expected to attend the trade show which will showcase evening and formal wear, contemporary and ready-to-wear collections as well as mid- to high-end jewellery and accessories.
On 1 May, the event will open to the public as Blueprint Emporium. This ticketed event will offer consumers a rare chance to sample the offerings of cutting-edge brands, many of which are not available commercially in Singapore. It will also allow exhibitors to test their brands on the Singapore market. Blueprint Emporium is looking to attract some 3,000 visitors.
"The anchoring of a fashion trade show in Singapore in conjunction with other fashion events under AFX represents a collective approach to develop the local fashion industry. Through the Blueprint platform, leading designers from Singapore and Asia are able to congregate in one place to showcase their latest collections, exchange ideas and break new grounds to cater to the needs of the international market", said Mr Tan Soon Kim, Deputy Director, Lifestyle Division of IE Singapore. "This show differentiates itself by being Asian-centric, showcasing the best of Asian designers, while facilitating access to the international market. As Blueprint develops and draws top global buyers and business partners in the years to come, the international fashion industry can look forward to an established Asian fashion trade platform in Singapore to further their growth."
Asia Fashion Summit – Bringing Together Fashion Industry Professionals in Asia
The Asia Fashion Summit aims to bring together fashion industry professionals across Asia to exchange ideas, network, keep abreast of emerging industry trends and business management strategies to gain foothold in the Asian markets. Organised by TaFf from 28 to 30 April, the inaugural summit will be the converging point for 200 senior managers, creative directors, and principal designers of fashion retailers, brand owners and buying houses.
Participants can attend speaker sessions, forums and workshops touching on topics such as fashion brand building, trend forecasts, eco-fashion sustainability and fast retailing to the increasingly savvy consumer.
“Singapore’s textile and apparel industry has evolved much over the past 20 years, from a manufacturing based industry to one which emphasizes retail and innovation and design creativity. The various elements of Asia Fashion Exchange are intended to help the industry shore up their capabilities and will create many businesses and brand building opportunities for our members. This is a joint effort by the government with the close support of the industry, making it a meaningful endeavour. The success of AFX will be the success of our members and I look forward to this new phase of development for the Singapore fashion industry.” said Mr Benny Pua, President of TaFf.
Audi Fashion Festival – Enhancing Consumers’ Fashion Experience in Singapore
Launched and organised by Mercury Marketing and Communications last year, the Audi Fashion Festival (AFF) returns for a second instalment this year at Ngee Ann City from 28 April to 2 May 2010. The AFF will showcase world-class collections by top international designers and labels, amidst glittering red-carpet parties attended by supermodels and members of the fashion elite.
Fashion Design Competition – Recognising and Grooming Local and Asian Fashion Talent
The fashion design competition is an industry effort driven by TaFf, and supported by the private sector to identify and develop the best design talent across Asia, and aims to anchor regional talent in Singapore by attracting them to build their base here.
The competition in April will showcase the creations of aspiring local and regional fashion designers. They will vie for prize money and a coveted one-year internship with a leading Asian fashion house. In addition, the winners will receive mentorship and resources to design and produce a collection to be showcased at the next AFX to an international audience.
"At the heart of every established fashion city and successful fashion industry is a thriving magnet of design and creative talent. This competition will be a much anticipated platform for many aspiring designers and fashion names-in-waiting to showcase their collection, link with international brand names and potentially catapult to fame. Through this programme, we hope to draw top talent from the region which will further strengthen Singapore’s positioning as an exciting Asian nucleus of fashion and design talent,” said Mrs Kee Ai Nah, Director of Lifestyle Division, SPRING Singapore."
PICTURE & REPORT
The PORTASTYLISTIC & The PORTASTYLISTA (kubota_irin)
A.P.C. Singapore has opened its doors for business. The new store was launched on two days ago and is the French label’s first official boutique in South East Asia.
It carries the full range of clothing and accessories, so head over to check out the Spring/Summer ‘10 collection. Also, in conjunction with the opening, they will be giving away a special edition A.P.C. tote bag with every purchase worth SGD500 and above in a single receipt.
The A.P.C. Singapore store, #02-08 Raffles Hotel Arcade, 328 North Bridge Road, Singapore 188719.