Thursday, May 20, 2010

Hot and Covered...Scratch-off cover!

A -
Collection that's perfect for 2010
for refreshing my brain from tension
at this time!

I got inspire from these magazine...


UK Edition

The current issue of UK Wired has a typically simple, strong cover design (this time by Matt Willey at Studio8) that uses type and colour to provide a poster-like presence. It also has a number of areas covered in grey scratch-off ink, like that used on lottery scratch-cards. This is a lovely idea, and full marks to the magazine (and its publishers) for doing something so out of the ordinary and tactile on such a relatively mainstream publication. The only other time I’ve seen this was on an old issue of Dazed & Confused, more of which later.

So I got out a coin and scratched away – and this example (above and below) is typical of the disappointment that awaited. It’s all rather literal – as if the team have designed the cover then added the scratch-off element as an after-thought, just covering up randon parts of the text.

I’d like to have seen a little more invention behind the reveals – the only nice touch is the top straps, where the usual line ‘Ideas • Techology • Culture • Business’ becomes ‘Ideas • Techology • MISCHIEF• Business’ (not shown here).

A missed opportunity, I think.

And that Dazed & Confused cover? That made better use of the technique. It featured a topless photo of Helena Christiensen, her breasts covered with scratch-off ink that came off to reveal a black star over each breast and the caption ‘NO WIN’. (There were supposedly some that did reveal all, but I’ve never been able to confirm that).

Special Thank Review by mag culture

WIRED Magazine UK edition Website


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