Hot and Covered...Back To School: Take Ivy Reprint Coming In August

'Take Ivy'
for the Young at Heart
to the young at heart of real life gentlemen!!!!

The reprint of Take Ivy just saved you $2,000 which you can put towards an entire wardrobe from J. Press.

With the help of brands like Thom Browne, Engineered Garments and Band of Outsiders, global fashionista's have re-embraced traditional American clothing from Ivy League prep to outdoorsman classics. Ironically, this interest in historical New England attire has directed everyone's attention to somewhere very far away from New Haven and Boston: the island of Japan.

Japan's obsession with Ivy League clothing is now legendary, and in this hope to get all the details right, the hardcore Japanese Ivy fans of the 1960s probably did more to preserve documentation of the style than Americans.

Iconic Japanese photography book of Ivy League campuses in 1965 is out of print in Japan and commands high prices on net auctions. But now it's getting an American re-release
in August 2010!

Case in point: "Take Ivy," a photobook released in 1965 through magazine "Men's Club" featuring photos by T. Hayashida of Ivy League campuses. This book is now considered to be the bible of the Ivy League look in Japan.

Fashion fans in the West learned about the book over the last five years, but those hoping to pick up a copy came up against a considerable barrier: the book was out-of-print in Japan and could go for up to $2,000 online. The remedy at first was for netizens to scan every page of the book.

Now comes a much more legal solution: an American publisher will re-release the book in the United States in August 2010 at the very affordable price of $24.95. This will be a blessing for Japanese fans as well, who can import it via Amazon Japan much cheaper and easier than paying for a used copy in Japan.

Even if you are not interested in the clothing or photos, you have to admit, "Take Ivy" is the perfect metaphor for 21st century globalization: Japanese fans will be buying an American reprint of a Japanese book about American style.

Images: ContinuousLean

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- A -
Collection that's perfect all times
for global fashionista have re-embraced
traditional American clothing back!

I got inspire from these book...

All about

- TAKE IVY -

Photographs by: Teruyoshi Hayashida
Text by: Shosuke Ishizu, Toshiyuki Kurosu, Hajime (Paul) Hasegawa

Described by The New York Times as, “a treasure of fashion insiders,” Take Ivy was originally published in Japan in 1965, setting off an explosion of American-influenced “Ivy Style” fashion among students in the trendy Ginza shopping district of Tokyo. The product of four sartorial style enthusiasts, Take Ivy is a collection of candid photographs shot on the campuses of America’s elite, Ivy League universities. The series focuses on men and their clothes, perfectly encapsulating the unique academic fashion of the era. Whether lounging in the quad, studying in the library, riding bikes, in class, or at the boathouse, the subjects of Take Ivy are impeccably and distinctively dressed in the finest American-made garments of the time.

Take Ivy is now considered a definitive document of this particular style, and rare original copies are highly sought after by “trad” devotees worldwide. A small-run reprint came out in Japan in 2006 and sold out almost immediately. Now, for the first time ever, powerHouse is reviving this classic tome with an all-new English translation. Ivy style has never been more popular, in Japan or stateside, proving its timeless and transcendent appeal. Take Ivy has survived the decades and is an essential object for anyone interested in the history or future of fashion.

Teruyoshi Hayashida was born in the fashionable Aoyama District of Tokyo, where he also grew up. He began shooting cover images for Men’s Club magazine after the title’s launch. Very sophisticated in style and a connoisseur of gourmet food, he is known for his homemade, soy-sauce-marinated Japanese pepper (sansho), and his love of gunnel tempura and Riesling wine.


Shosuke Ishizu is the representative director of Ishizu Office. Originally born in Okayama Prefecture, after graduating from Kuwasawa Design School he worked in the editorial division at Men’s Club until 1960 when he joined VAN Jacket Inc. He established Ishizu Office in 1983, and now produces several brands including Niblick.


Toshiyuki Kurosu was raised in Tokyo. He joined VAN Jacket Inc. in 1961, where he was responsible for the development of merchandise and sales promotion. He left the company in 1970 and started his own business, Cross and Simon. After the dissolution of his brand, he began appearing on the legendary variety show Asayan on TV Tokyo as a regular and soon gained popularity. He is also an active writer and intellectual.


Hajime (Paul) Hasegawa is from Hyogo Prefecture. After studying in the U.S., Hasegawa returned to Japan in 1963 to join VAN Jacket Inc. At VAN, he was responsible for advertising and PR. For the production of Take Ivy, Hasegawa was the main coordinator and interpreter on the ground. He has since held several managerial positions in Japan and abroad and currently serves as executive director for Cosmo Public Relations Corporation.

Copyright 2010 powerHouse

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On assignment for CNNGo.com, Tokyo-based Ivy-Style contributor W. David Marx reports that “Take Ivy” will be reprinted in the US in August with a price of $24.95.

If you’ve been sitting on an original waiting for the right moment to sell, that moment is probably gone.

Chapter 1

Chapter 2

Chapter 3

This title will be released on August 2010.
Pre-order in Thailand at Bookazine and Asia Book now!

"Finally!!!!
End of waiting for"

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“ food for soul, body, brain and heart. ”


-the portastylistic