New Modern Classic...Rethinking the classic white shirt

Rethinking!
the classic
White Shirt
If you like your iconic. wardrobe classic served up with a twist...
then starting! March 2010 run
-don't walk to your nearest Gap...

For the unveiling of the 2nd annual Gap Design Editions, a limited edition collection specially designed for the Gap by the winners of the annual Fashion Fund competition.

That means cutting edge designs from the likes of 3.1 Phillip Lim, band of outsiders, Micheal Bastian, Threeasfour and a coordinating black and white jewelry line from Phillip Crangi – all at Gap friendly prices!

Plus, it’s fun to see how and why the designers choose to rework this classic gap product… here’s some talk from the designers themselves that I found from the Gap’s press release:

3.1 Phillip Lim— rising asian talent and CFDA Swarovski Award winner

“I’ve always been a fan of the classics and I love everything iconic. My motto is when in doubt just choose good style and Gap to me is synonymous with that. Gap represents American iconic dressing and just to have the chance to design three white shirts and having my take on it was so fun.”

Created… a tie-neck shirt, a bell-sleeve ruched shirt and a layered sleeve top, all at $78.

Band of Outsiders— an LA label founded by Scott Sternberg

“I think the Gap for me growing up was this sort of depot of great jeans, great sweaters; just the best basics that were out there so I was just trying to create something that felt very easy but fresh and modern.”

Created… a patchwork tunic for $88.

Michael Bastian— recently appointed as creative director of Bill Blass menswear

“I’m so proud to be able to do this with Gap — to be the first Men’s designer to do a shirt for men, as well as being able to design my first piece ever for women, is amazing!”

created… an epaulet and a Western shirt for men, both at $78.

Threeasfour— founded by three young designers Gabi, Adi and Ange

“We were looking to find a balance of the three major elements involved: white poplin, Gap and Threeasfour. We chose to do an easy summer dress and a little asymmetric top that translate our signature seaming and vision [for] a wider audience.”

created… a camisole for $78 and a cutaway dress for $88.

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I’m already loving the Threeasfour white “shirt dress”,
can’t wait to try it on next week!

Let me know which one of these great white creations has caught your eye!

" Don't you just love
when high fashion and
affordable retail collide...
it's all good!!!!"



the portastylistic