Hot and Covered...R by 45rpm SS2010 Look Book

'R by 45rpm'

Spring/Summer

2010

look book!

.........................................................................................

Japanese brand 45rpm has just released the lookbook for the Spring/Summer collection from their R by 45rpm sub-brand and once again it goes for the timeless maritime feel we see a lot in men’s summer collections. Avoiding the corny preppy cliches we saw from a lot of brands last summer, it strongly hints at the theme whilst still remaining fresh and clean enough to wear around town and not look like you have just stepped off a yacht. I’m still not convinced by the pink chinos which I have seen from a lot of labels for this summer though.

I still find 45rpm to be a bit of a mysterious brand, at least from an outside perspective. I do know however that it is a very impressive brand from all aspects. From the way they treat their retail outlets to the look books and of course in the products they create. The r by4 5rpm

collection always looks great in the well styled, well photographed catalog and this spring is no different. The casual cottons work so well together combined with the right amount of colour, stripes and accessories to play with. I’m really like the pops of red with navy and white through several of the looks. The collection will be available shortly in Japan and at the New York locations.

—

Available soon from 45rpm stores in Tokyo and New York.

Thanks to Inventory for the heads up.

.........................................................................................

The POP of

Red with Navy and White!

for the timeless maritime feel

“MARINE STYLE ALWAYS CLASSIC!”


-the portastylistic