Viberg Boots
" that still makes high-quality all-leather work boots..."
" that still makes high-quality all-leather work boots..."
In the last issue of Monocle magazine I reported on a boot company from my hometown, Victoria, BC. The company has been around for decades and has resided in Victoria for nearly 40 years now. Viberg Boots have survived through their incredible quality and supplying the work force in western Canada for years and years. Because of their great quality, the Japanese market has picked up on the brand which has in turn created a more lifestyle, casual collection. Superdenim is one of the UK’s best retailers when it comes to work wear inspired fashions from brands like Post Overalls and The Real McCoy’s. The fellow running the shop just picked up distribution for Viberg in Europe so we should see the Canadian boot company moving forward with the lifestyle market if all goes well. This Bob Cat model is one of their most classic and best in my opinion. They boots are made incredibly well and Glen and his son Brett, who run the factory, were really great hosts.For more information make sure you pick up the 24th issue of Monocle.
" beauty, pretty and quality."
Picked up the latest issue of Monocle earlier today. It's packed with interesting reads such as young Japanese men exploring the pastoral life, a 16 page aviation guide and Kyoto folk and their bicycles. And as always, the fashion spreads are amazing.
The new issue of Monocle is now available and this months is a special one. I know he’s made subtle reference to it on the Twitter feed, but I’m officially announcing it here! Ryan has contributed an article entitled ‘Busy BC’, focusing on the rich history of craftsmanship in British Columbia. I had the pleasure of reading it on the ferry to Victoria ahead of our Take Ivy shoot. He was able to fill up three pages in his first article covering some of the region’s most interesting retailers and manufacturers. I won’t spoil it for you but grab a copy now before his Mum buys them all! If it’s not available near you, we’ll have copies for sale at THE Shop when it opens towards the end of this month. In the meantime, I hope you’ll join me in congratulating Mr. Willms and h(y)r collective contributor Mr. Savage who took the photos.
British Columbia craftsmen have been producing hard-wearing, well-made clothes and footwear for generations. Now these homespun manufacturers are finding new international markets. Their long-established reputations and promise of quality and skill are their trump cards.
more on...BUSY BC
Credits
Writer: Ryan Willms
Photographer: Matt Savage
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