Friday, June 19, 2009

New Modern Classic..."The All-American Back From Japan"







Now Is...

The Ivy look.









The comeback of the American preppy trend has taken on a new dimension, via the Internet, with a resurgence of interest in once obscure American brands.








Photo: Dean Isidro for The New York Times at Sarah Lawrence College



One need only flip through the intriguing Japanese book “Take Ivy,” a collection of photographs taken in 1965 by Teruyoshi Hayashida on Eastern college campuses, to get the drift.“Take Ivy” has always been extremely rare in the United States, a treasure of fashion insiders that can fetch more than $1,000 on eBay and in vintage-book stores.



An image from the book, “Take Ivy,” a collection of photographs taken in 1965 by Teruyoshi Hayashida on Eastern college campuses.



Photo: Tony Cenicola/The New York Times


read the article HERE

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