Thursday, September 11, 2008

New Modern Classic...A.P.C, cricket sweatshirt

APC founder Jean Touitou spent seven years as a Trotskyist revolutionary, “everything in fashion has seemed like a joke in comparison" said Jean, before he gave it up and started his fight for the right kind of clothes for men way back in 1987.

The name of the brand- "Atelier de Production et de Creation"- translates to the creation and production of clothing. Their simple, minimal design aesthetic and 'less is more' design approach is hard to find these days. The colours chosen and fabrics used to produce the range are superb.

They truly are one of the finest exponents of French style. We're
massive fans and are really excited about the arrival of their latest collection.

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