Wednesday, April 8, 2009

Porta's Eyes...Monocle, LA



*notcot in travel




So last night i finally got to meet Tyler Brule!!! Pretty sure he has no clue who i am, but he was totally on my list of people i looked up to (as far as fun lives and awesome careers...) Unfortunately people are seldom as amazing as you build them up to be in your head, right? (Perhaps this is why i freak out about meeting readers!) I was slightly saddened, although not all that surprised, that Brule said LA was casual to a fault... (more juicy details coming up in the LAist interview Kemp did while there)... and can you believe it's all run on only 35 people? Tyler and his super nice PR folks popped in from Tokyo and London, and many were popping off the next day already...

ANYHOW, the most exciting thing of all? The second international Monocle store has opened! And right in one of my childhood hangouts, the Brentwood Country Mart! In fact, i still hang out there, the food and shopping is so delicious and chill (mmm mrs beasleys, burritos, james perse, and that awesome apothecary). But i digress... adorably cute shop, set up like a little living room you can settle in to, read some Monocle, browse the website, and the best part? Finally we have a local shop to check out those gorgeous Porter bags, notebooks, candles and more! Personally i may need to go back and grab some of the adorable posters! They wouldn't let me take pics inside the shop, but you can however see just about everything from outside the super cute space! Take a look at more pics on the next page!










p.s.
I was surprised how incredibly low key and what a mixed crowd this event was! It felt more like a picnic than a launch party...

more on>...notcot



As some of you guessed, I was down in LA for the Monocle opening last night.
-by






The event was quite intimate as a handful of Monocle’s London and US correspondents and retail specialists were on hand to make sure the event went off smoothly. After a brief questioning on the choice of Brentwood for the new Monocle Shop, all criticisms were quickly forgotten upon arrival at the Brentwood Country Mart. The adorable little village houses some beautiful design shops, and retail locations by James Perse, Apartment Number Nine and Jigsaw. Monocle’s small location is nicely situated in the courtyard with all of the Monocle goodies we’ve been drooling over. Porter bags, custom notebooks, scents by Comme des Garcons and of course all of the magazine’s back issues are now available. We can also look forward to a couple very exciting collaboration pieces in the near future with Woolrich Woolen Mills and Tomorrowland. The event was great. Mr. Brule played a wonderful host as the champagne poured, a nice play-list marinated the crowd, and lovely CDG scents filled the air. The general atmosphere was unsurprisingly positive and optimistic for the new shop and Monocle’s future. Special thanks to Tyler Brule, Gabby Karie, Kirsty Mulhern and the rest of the Monocle crew.

Robert K. from Bell & Ross

Blogged by Ryan Willms | April 7, 2009

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