Porta's Look!...Margaret Howell S/S 09

"White space, graphic windows, new logo, basic and utilitarian, selected colour ... These are the elements that have influenced our design and product development over the past twelve months."

Spring/Summer 09

The Look

A strong sporty influence was mixed with classic pieces, British holiday chic and some strong mannish tailoring

Key pieces
A mossy leather trench was cut beautifully and worn open over a simple white shirt dress, while big knickers stood out on more sporty looks with sheeny hooded jackets. A nautically hued dress with dirndl skirt added a sense of the seaside

Colours
Moss green, navy and monochrome shades offered a conservative take on colour, while the odd spot of red livened things up

Fabrics
Sheer fabrics were used in a new take on the shirt dress, while Lycra and technical fabrics featured more on the sports luxe side

The Margaret Howell store on Wigmore Street was quickly transformed on Thursday into slick catwalk space for the Spring Summer 09 show and was soon filled with some of London’s top fashion press. The clean classic lines that Margaret is so renowned for had us all making mental shopping lists of what to buy when the collection hits the shops next February!

Ready-to-wear Spring/Summer 09

Margarett Howell S/S 09

client: Margaret Howell
published: Spring/Summer 2009

Venetia Scott - Photographer

Marteinn - Model

Lovisa Ingman - Model

About
Margarett Howell

Margaret Howell started a "home business." After her graduation from college, she sewed a handful of men's shirts in her apartment and showed it to department stores. She received enough orders to start her business.

A year later (1971) she launched an accessories range and by 1972 she already a full range of menswear and womenswear.

In 1981, she opened her first retail outlet in London. She expanded globally and finally in 1995, she made her debut show at London Fashion Week on-schedule show.

For those of you who needs an inspiration, Margaret Howell has been in business for over 3 decades, and it all started with a few white men's shirts which she made herself while at home!

Margaret Howell is well-known for her understated clothing. Functional with superb tailoring, she has been a commercial success from day one.

more on...Margaret Howell

"All in all, if you can pull off plain and interesting or are in need of some silent basics, Howell is your heroine and this is the collection for you."