Hot and Covered...Thom Browne Print Ad

The same “simple” approach that Thom Browne takes in his collections, at least that is the impression one gets at first, the designer also takes on his print ads. We loved his recent Pitti Uomo presentation, which also seemed simple. Simple might be the wrong word in this case, it is just different and very clean. There is much less of an emphasis on the surroundings - they seem more straight forward and maybe also more product focused. That also applies to this seasons print campaign, which even features the designer himself in the middle of the picture. The strap covering the eyes comes in Thom Brownes signature colors, used on many of his pieces in the collection.

Let’s not over analyze though - bottom line we like the print campaign and see it perfectly fit the brand.

This article originally appeared on Selectism.com.

Thom Browne's 10 Rules Of Style

1. I don’t understand why everybody thinks that dressing casually is so much more comfortable. I’m as comfortable in a suit as I am in anything else.

2. Good champagne—good, not expensive—has been my cocktail of choice for as long as I can remember. I like them all—Bollinger, Taittinger, and others. I also collect champagne coupes; I have more than 10. They’re one of the few things that I collect.

3. Chariots of Fire, Death in Venice, North by Northwest, and The Thomas Crown Affair are some of my favorite films—and they’re all particularly inspiring for menswear. I watch movies all the time but I don’t like to go to the theater. It’s just too much.

4. Guys shouldn’t spend a lot of money on a haircut. I go to Chelsea Barbers in New York, where I pay about $30. The price went up, but I’m very loyal to the woman there.

5. It’s sad that the cell phone is replacing the watch as a time-telling device. I wear a vintage watch that’s really skinny.

6. When it comes to shoes, you don’t really need more than a few pairs of wing tips or oxfords. They’re classics. And I wear only black shoes in the city. Brown ones are for the country.

7. Men don’t know enough about being courteous toward women. You should get into a cab before a woman so she doesn’t have to slide across the seat. And you should always go first into a revolving door so she doesn’t have to push—unless it’s moving, then let her go first.

8. Seersucker and khaki suits are the key to looking put-together in the summer. I also wear shorts year-round. And I would never say never, but I don’t wear sandals. With shorts, it’s wing tips and tennis socks.

9. I like menswear from the late fifties and early sixties. It’s the uniformity and the lack of choice from that era that I respond to. It’s also the last time that there was such a distinct American style. Now it’s all jumbled up and homogenized.

10. I love white linen sheets, but they need to be ironed, so that limits my use of them. Otherwise, I like really good, starched white cotton sheets. They have to be white.

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